The GREAT GIFT EXCHANGE is an event, sponsored by A Level Up, Inc., designed to provide a touchable sign of hope, through the distribution of toys to economically disadvantaged children in Kindergarten – 3rd grade, who may not experience the joy of receiving during the holiday season. Children attending the Great Gift Exchanged are selected from local schools and other non-profit organizations to participate in this event. For ALU, this is an opportunity to give back and help a population of less fortunate children live better. It is our desire to share with each child that they are a gift created to accomplish a special purpose; and exchange their hopelessness for the gift of HOPE.